INTERACTIVE VIDEO-IN-PRINT
Challenged by clients that pharmacists were not interacting with customers as expected, this video booklet format showed exactly how the interactions take place in three short videos. The format could simply be mailed or handed to clients and viewed in any setting without any additional equipment.
CLIENT CENTER TEASER
Developed to entice clients to visit and tour a new state-of-the-art facility.
NATIONAL BUSINESS CONFERENCE AND FORUM CAMPAIGN
Campaign to generate excitement and drive attendance to 3-day invite-only conference. Integrated cross-media campaign including creative theme development, branding, email campaign, registration site, travel reminders, mobile app and onsite branding, wayfinding signage and presentations.
This conference had the highest attendance in its 9 year history.
PHARMACY TOUR KIT
Award-winning pharmacy tour kit to guide clients attending pharmacy tours. Kits were customizable online with client name and various program pieces.
MAINTENANCE MEDICATION PROGRAM PROMOTION
Originally destined as a basic copy deck for powerpoint, the content was transformed into this 2 minute video for tradeshows throughout the year.
NATIONAL SALES MEETING AND CLIENT FORUM CAMPAIGN
Drive attendance to 3-day meeting. Cross-media campaign included creative theme development, branding, teaser video, email campaign, registration site, travel reminders, mobile app and onsite branding, wayfinding signage and presentations.
Attendance exceeded expectations, requiring additional preparations and accommodations for guests.
PHARMACEUTICAL LAUNCH CAMPAIGN
Campaign concept to launch a new pre-mixed sedative previously only available in compound form.
Included relaunch of modernized logo and branding.
HOLIDAY CARD
Holiday card for client use. Campaign included both digital and print components, depending on preference. Print version mimicked frames of the animation.
